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Dec 15, 20232 min read

The End of GAM and Admob Placement Refreshes

Google has announced that after January 20th, 2024, it will actively start to punish publishers that engage in the Admob placement...

Aug 1, 20233 min read

The Price of Progress - The Revenue Impact of Google Deprecating Placements and GAM Resellers

Google's announcement that they will move to real time bidding and deprecate placements on third party mediation platforms on 31st of...

Jul 6, 20232 min read

Google's New CMP Requirements - Integrate or Die?

Later this year Google will require all publishers who use either, AdSense, AdManager or Admob to integrate a Consent Management Platform...

Jun 27, 20234 min read

The End of GAM Networks on Mobile?

For the last few years Google Ad Manager reseller networks have been one of the most profitable ad monetization hacks in mobile...

Mar 28, 20233 min read

Frozen City’s $3 million a month Admon blunder

Century Games deserve a lot of credit for creating Frozen City and scaling it from just 300k DAU in December to over 4 million DAU in mid...

Mar 2, 20233 min read

Is Amazon Publisher Services about to go supernova in Mobile?

Amazon is poised to become a mobile ad juggernaut. Its ad business has come off an absolute tear seeing its US share of digital...

Feb 16, 20233 min read

Is Admob removing its three placement limit?

In the last week I’ve been hearing from multiple different sources in the mobile ad monetization ecosystem that Admob will be removing...

Dec 22, 20222 min read

3 Ad Monetization tips on how maximize fill in India

I also got an inbound request from Siddarth Pradhan who asked “can you also give some insightful talk on how to increase Fill rate as in...